Be the shining example.
Living Values is a non-profit rooted in South Africa and connected to the world. We help people, organisations and institutions make their values visible, conscious and lived, in everyday action.
Get Involved
Image 1 of 4: People gathered in conversation
Who we are
Our work brings together people, organisations, researchers, practitioners, leaders and partners who believe values matter: not as abstract ideals, but as forces that shape how we live together, how we lead, and how we build a more just, inclusive and sustainable future.
More about us
Why Values Matter
Navigate complexity
Clarify what matters when choices are hard.
Build trust
Strengthen respect, co-operation and belonging.
Enable inclusion
Support participation, dignity and shared responsibility.
Guide leadership
Embed ethics, accountability and care in decision-making.
Strengthen society
Build cohesion across difference.
How change happens
Living Values creates impact by combining two mutually reinforcing pathways—research and advocacy. Research helps us understand how values shape behaviour, leadership, institutions and social change. Advocacy turns these insights into dialogue, storytelling, learning and public engagement.
Together, they create the conditions for values to become visible, consciously practised and embedded in systems; helping to shape how we relate, lead, participate and build a more just, inclusive and sustainable society.
A continuing journey
Living Values carries forward the multi-year trajectory mapped out by V20 South Africa, extending its work beyond the 2025 G20 presidency year.
