Our vision
A world where values are lived consciously, enabling solidarity, equality and sustainability.
A continuing platform for values-conscious action, carried forward from South Africa’s G20 year.
Living Values is a non-profit company rooted in South Africa and connected to the world.
We exist to advance a more values-conscious and values-led society: one in which values aren’t only spoken about, but consciously lived in everyday action.
Our work brings together people, organisations, researchers, practitioners, leaders and partners who believe values matter: not as abstract ideals, but as forces that shape how we live together, how we lead, and how we build a more just, inclusive and sustainable future.

V20 was established in 2020 as a global community of values experts, practitioners and thought leaders bringing the role of values into international policy dialogue. The work continued through Italy, Indonesia, India and Brazil, arriving in South Africa in 2025—the first time the G20 convened on African soil.
During South Africa’s G20 year, Values 20 South Africa, chaired by Dr Preeya Daya, created a platform for dialogue, research, advocacy and collaboration under the theme of Living Values. Living Values carries that work forward beyond the G20 cycle, building on the relationships, insight and momentum it generated.

A world where values are lived consciously, enabling solidarity, equality and sustainability.
To be a shining light for living values consciously.
We believe that when values are made visible, consciously examined, embodied in practice and embedded in systems, they can help shape more just, inclusive and sustainable ways of living and leading.

Living Values is chaired by Dr Preeya Daya, who also chaired V20 South Africa. She is supported on the board by Professor Bonang Mohale and Dr Pepe Marais.
Governance, strategic direction and approval of the brand, positioning and major partnerships.
Day-to-day coordination, delivery and communication.
Carry the work into events, dialogue and public engagement.
Evidence, insight and thought leadership underpinning every public claim.
At the centre is the Living Values Team—the Stewardship Group, Secretariat, Advocates and Research Network—providing governance, activating priorities, generating insight and coordinating the work. Around this team sits the wider ecosystem: Partners, the Collective, Supporters and Funders, and every individual choosing to Live My Values. Together, this ecosystem connects personal reflection, collective participation and institutional action.
