Living Values is a non-profit company rooted in South Africa and connected to the world. We exist to advance a more values-conscious and values-led society. For us, this means a society in which values are not only spoken about but consciously lived through everyday action. We believe that values shape how we relate to one another, how we lead, how organisations make decisions and how institutions serve society.

Living Values was founded by Dr Preeya Daya, building on the collective work, relationships and momentum generated through Values20 South Africa. Its work is enabled by a broad community of volunteer leaders, researchers and partners who bring diverse experience and perspectives to a shared purpose: making values visible, consciously lived and embedded in the society we share.